• May 26, 2022

Haroldo Jacobovicz: promoted to the position of market analyst

Haroldo Jacobovicz was a voracious reader and did extensive research, both of which contributed to the development of his interest in computer technology and the role it will play in the future. While he was still in college in the early 1980s, he and three other pals established their first company, which they called Microsystem. They recognized an opportunity to assist small businesses in automating their cash management and inventory tracking by offering their services. Microsystem was only in business for a single year, but its founder, Haroldo Jacobovicz, was able to gain a lot of knowledge from the experience. One of the most important things he learned was how crucial it is to target the appropriate client audience while presenting a solution.


“What I learned from Microsystem was not that what I was offering didn’t have value, but rather that I would have to find the right audience who was ready to appreciate it,” he recalled. “What I learned from Microsystem was that I would have to find the right audience who was ready to appreciate it.” The benefits of automation were already obvious to larger organizations. Haroldo Jacobovicz was brought on as a member of the engineering staff at Esso, which is now Exxon Mobil. Haroldo Jacobovicz noted on Curitiba that their findings showed that smaller businesses were not prepared for the change, whereas larger enterprises were. “That was the path that led me to ExxonMobil in the beginning.”

After making rapid progress through the ranks, Haroldo Jacobovicz was promoted to the position of market analyst in a short amount of time, and then went on to become the head of commercial tactics and new business at the Brazilian headquarters of the corporation in Rio de Janeiro. After being away for one and a half years, he made the decision to relocate closer to his family and accepted an offer to return to his birthplace of Curitiba to work for Itaipu Binational, a corporation that is jointly owned by the governments of Brazil and Argentina. After working there for close to four years, he came to the conclusion that large organizations, both in the public and commercial sectors, were increasingly looking for information technology solutions.