EOS Lip Balm Is a Creative Little Ball of Fun

Who could have imagined that a little, colored ball in your purse could bring such a smile? With delectable scents and flavors, EOS lip balms are now the go-to balm of choice for many women. And, it all started with two men, Jonathan Teller and Sanjiv Mehra.

EOS lip balm is a product that filled a need no other lip balm did and was designed specifically for women. Market research provided information on exactly what women were looking for in their lip care, and everything from the shape of the container, to the flavor of the balm itself, came from ideas provided by women. The product has now been on the market for over ten years and is leading the way in lip balm sales. It has also been featured in music videos and on multiple social media platforms.

EOS, which stands for evolution of smooth, is a lip balm made for today’s consumer. The balm itself is made with natural ingredients and is certified organic. It is also nourishing, containing vitamins C and E, as well as sunscreen in the active balms, something most women want in their beauty products, along with being a product that looks, feels and smells fabulous.

The company and product launch were planed very deliberately, and a scalable plan was put in place to assure growth could be managed well. Initially launched in the U.S. in 2007, the company continues to grow across the world and expand its line with skincare products. They are always working on new and fun flavors for their lip balms.