• July 31, 2021

2021 IAAPA Conference: Swanson Shares How SeaWorld Successfully Navigated the Pandemic

The 2021 IAAPA virtual conference had Marc Swanson, SeaWorld CEO, as the keynote speaker. Marc was invited to talk about how SeaWorld was able to emerge from the turbulent times of the pandemic as a more confident, efficient, and stronger company. As one of the major theme park entertainment companies in the U.S., SeaWorld Entertainment operates 12 amusement parks around the country. The industry was severely impacted by evolving closures as a result of the pandemic.

The IAAPA conference is an annual event with attendees from the amusement park industry. The annual event offers education sessions, networking opportunities, information about the latest industry trends, and more. The 2021 IAAPA conference primarily focused on industry experts sharing their experiences on the road to recovery from the pandemic.

According to Swanson, the willingness of SeaWorld to take “bold, creative, and fast business decisions” was one of the key factors in the success and survival of the company through the pandemic. The strong management-board relationship was another important factor.

The Chairman of the Board of Directors, Scott Ross, worked closely with SeaWorld management to promote positive recovery during the pandemic.  Swanson shared that the management-board collaboration allowed SeaWorld to streamline operational costs to maximize financial flexibility. Any capital investment in new rides or non-essential expenses was deferred.

Right throughout the pandemic, SeaWorld did not compromise on the health and safety of its employees and guests. Early in the pandemic, SeaWorld established and maintained strict safety protocols, including a hands-free system and social distancing practices. Before the pandemic, the format of theme parks at SeaWorld included live experiences such as concerts and food festivals. As the theme parks started gradually re-opening, these live experiences had to be modified according to safety protocols.

Original source to learn more: https://thebossmagazine.com/seaworld-entertainment-announces-key-new-ceo-and-cfo-appointments/